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a few years ago i found myself sitting next to the mayor of salt lake city and he was a nice guy and we started talking about what i do for a living and i told him i work to encourage young women and girls to run for a political office. why, he said? which stumps me because in my world, the question of why we need more women, is not a question but how do we get more women there. he went on to say i have two daughters, i have a wife, i have a more, he said, i know what women need and what can women do in office that i can't do? and it was an interesting question and he had no idea what a can of worms he was opening by getting into this conversation with me because i really believe no matter how well intentioned a man in office is, his decisions are never going to be as strong if you have men and women legislating together. i'm happy to say in the years i started doing this work is the world has come around to this idea, the idea is we need to add women to leadership, not because it's fair or it's the right thing to do but because adding more women to leadership is going to make stronger
're they organized into hierarchies? for example, you need to know wisconsin is a state in their cities from there. if i say i like wisconsin, there are a whole bunch of interests that cascade off of that. you need to understand the hierarchy of objects. you also need to be able to understand how they relate to each other, synonyms, duplication. >> does this personalization large internet companies has you have to understand what the ontology of entities is. does that create a new paradigm? the most recent thing that any of the large internet companies have come out with is this social search that facebook has introduced. it is that a stepping stone? >> there is the social graph. what i am talking about, it will give way to the interest graph. you know this set of things i am interested in, you know the other set of things other people are interested in. they aren't just based on, did they go to the same school, do they work in the same place, they are based on, are they interested in the same things? we can create personalization technologies because you can see what people are doing and provide
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